The 2021 African Cup of Nation was held from January 9 - February 6, 2022 and The year 2021/ 2022 was declared by the AU to be the year of Art, Culture and Heritage. In Addition Ethiopia needed a uniting event whch can bring together ethiopians with regardless of ethnicity, political view and ideology.
Football can do the above easily and AFCON Ethiopian Group stage games Match Watch Parties Organized by PMG helped create an event with those missions and an entertainment component.
