Chivas Regal is the number one super-premium Scotch whisky. Produced at the oldest continuously operating distillery in the Highlands, Chivas’ range of exclusive whiskies – matured between 10 and 25 years – are timeless classics. The brand has been part of Pernod Ricard since 2001, pushing the boundaries of its celebrated blends with new casks that add unique flavour notes.
The brand has been huge in Europe and Asia; the past few years they are working hard to penetrate the African Market. As part of the campaign PMG organized Multiple chivas Regal Activation events in the East African region Market.
